For nearly a decade, Lifely has been helping Australians furnish their homes with pieces that are stylish, affordable and built for real life. Now, the much-loved brand is stepping out from behind the screen and into Fitzroy with its very first pop-up space.
From 6 to 14 September, 306–308 Brunswick Street will be transformed into a Lifely living room, giving locals the chance to sink into their best-selling sofas, test out new designs and get a feel for the furniture that’s usually just a click away. On show: the new Lifely Sofa (with swatch cards for every colour), the Cushie Sofa Bed, and even a sneak peek at the upcoming Radiant Organic Mattress.
Founded in 2016 by brothers Chris and Jake Yap, Lifely has grown from humble eBay beginnings to a nationwide favourite by keeping things simple: no middlemen, no flashy showrooms, just well-made furniture delivered straight to your door.
“We’ve always believed great design should be within reach for everyone,” says co-founder Jake Yap.
“This pop-up is our way of bringing the Lifely experience to life, allowing people to sit, touch, and feel the furniture that has until now only lived on their screens,” he said.
At the Fitzroy pop-up, customers can score free shipping on purchases, and the first 50 through the door will walk away with a gift bag.
Open daily (except 8–9 September) from 10am to 6pm, it’s the perfect excuse to reimagine your space. For more information visit lifely.com.au
