ALWAYS LIVE is heading beyond the city limits this autumn, launching Victorian Vibes, a new series of free pop-up performances set to bring live music to regional communities across the state.
Building on the momentum of Melbourne Vibes, which saw artists like Jimmy Barnes, The Teskey Brothers, Guy Sebastian, Mallrat and Adalita pop up across Melbourne’s streets and laneways last summer, the new regional series promises the same spontaneous energy, this time set against the backdrop of Victoria’s autumn and winter landscapes.
Minister for Tourism, Sport and Major Events Steve Dimopoulos said “Victorian Vibes brings free live music to communities right across our state – making sure more Victorians can enjoy great live music, closer to home.”
“It supports local businesses, creates jobs and gives people more reasons to visit regional Victoria.”
ALWAYS LIVE CEO Psyche Payne said, “ALWAYS LIVE has always been about creating unique and unforgettable live music moments, with Victorian Vibes a natural extension of that – taking the energy of our recent Melbourne Vibes series, and bringing it to communities around our state. It’s about connecting artists, audiences and local places in exciting ways that feel immediate, accessible and uniquely Victorian.”
The series kicks off in Ballarat on Saturday 18 April, before travelling through Gippsland, the Goldfields, the Bellarine, the Murray and the Great Ocean Road. A new town will host the event every second weekend through to late June, creating a rolling program of live music experiences across the state.
Each stop will feature a mix of contemporary artists performing in unexpected locations, encouraging audiences to move through each town and discover local cafes, shops and accommodation along the way. True to its pop-up format, exact locations and line-ups will only be revealed in the lead-up via ALWAYS LIVE’s digital channels, rewarding those who plan ahead or simply stumble upon a set.
With free V/Line travel available throughout April and capped fares on weekends beyond, it’s an open invitation to explore regional Victoria through music, community and a sense of discovery.
