Mildura is rebranding itself as “Tropical North Victoria” as part of the biggest tourism campaign in the region’s history.
Popular Australian actor Shane Jacobson has been unveiled as the brand’s ambassador for a campaign that specifically targets holiday makers who typically travel to Queensland, boasting that Mildura has more sunny days than the Sunshine Coast and highlighting its exquisite dining experiences and great outdoor activities – excluding the crocodiles.
Jacobson will be promoting Mildura as a must-visit destination on a series of television commercials, as well as through social media and the national media.
“I think Mildura is one of the hidden gems of Australia but the secret is out now, so it’s hidden no longer,” Jacobson said.
“Mildura is a great place to escape cold weather and warm the soul whilst enjoying all the things that calm the heart and mind. The mighty Murray River divides Victoria and NSW; Mildura is the place that unites them.”
The campaign includes the new Mildura.com website, providing an enhanced digital platform that offers comprehensive information, interactive features and resources for both visitors and industry partners.
