A Brunswick 7-Eleven car park is about to swap parked cars for pumping bass, with Australia’s first convenience store rave landing in Melbourne this January.
Running from 9am to 1pm on Saturday January 17, the CELSIUS x 7-Eleven Brunswick Rave will turn an everyday servo stop into a full morning party. At the centre of it all is a mystery headline DJ who clocked more than 900 million global streams in the past year, supported by Ben Silver, Brown Suga Princess, NIVA and Ya Girl Party B.
The pop-up event is part of the launch of CELSIUS Sparkling Raspberry Peach, a new flavour dropping in stores nationwide. Festival style energy is promised, alongside CELSIUS drink samples, free breakfast goodies from 7-Eleven, giveaways and a few surprises designed to kickstart the day.
While raves in unexpected places aren’t new to Melbourne, hosting one in a convenience store car park feels like a natural extension of the city’s anything-goes approach to music and culture. Brunswick, with its long-standing reputation for left-of-centre ideas, is the chosen location for the one-off event.
Tickets are priced at $7.11, keeping entry accessible while leaning into the convenience store theme. Spots are limited, and with a mystery headliner of this scale, demand is expected to be high.
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