Melbourne’s winter wardrobe season is officially kicking off, with UNIQLO bringing a large-scale HEATTECH pop-up to Federation Square for two days only.
Running Thursday 28 May and Friday 29 May, the free IS IT COLD? activation invites Melburnians to step inside an immersive winter-themed experience showcasing the brand’s signature HEATTECH technology and cold-weather essentials.
Visitors will be able to explore a series of interactive zones designed to demonstrate how HEATTECH works in everyday layering, while also checking out key winter pieces including the popular UNIQLO : C Cashmere Blend Crew Neck.
The activation also includes free HEATTECH samples available while stocks last. To redeem one, visitors simply need to download the UNIQLO app, sign up as a new member and present the generated barcode on-site.
The Melbourne pop-up arrives just as temperatures begin to drop across Victoria, turning Federation Square into a temporary winter hub filled with product experiences, interactive displays and plenty of practical layering inspiration.
The IS IT COLD? activation will run from 10am to 5pm daily at the Swanston Street Forecourt at Federation Square. With free samples available in limited numbers, early arrivals are likely to have the best chance of securing one before they disappear.
