JD Sports has opened the doors to its new flagship store on Melbourne’s iconic Bourke Street Mall – the largest operated by the brand in the Australia/New Zealand region.
Spanning 1,631m² across two levels, the store is and the brand’s third global flagship to launch in three months. The Melbourne store offers shoppers an immersive, digitally driven space complete with two interactive product zones and sleek architectural design inspired by JD’s international locations in Manchester, Las Vegas, London, Berlin and Paris.
The store features exclusive shop-in-shops from global heavyweights like Nike, adidas, New Balance, On and ASICS, including the digitally powered “Home of Air” Nike footwear experience.
Opening day on 10 July saw sneakerheads lining up for limited releases, including JD Exclusive Nike Air Max 95s, Air Jordans, Shox, adidas Sambas and the latest from ASICS and New Balance.
“We’re thrilled to bring JD’s latest global flagship experience to the heart of Melbourne,” said Hilton Seskin, Head of APAC.
“This new store represents the very best of JD worldwide.”
