If you don’t have a ticket to the Grand Prix, or even if you do, Jack Daniel’s is turning Melbourne into one big off track party from 5 to 8 March 2026.
Across four days, the whiskey giant will take over Middle Park Hotel, The Espy and Crown Melbourne, creating a string of race week fan hubs open to everyone.
Things kick off Thursday night at Middle Park Hotel with an unofficial McLaren Warm Up Party, just steps from Gate 1 at Albert Park Grand Prix Circuit. Expect merch giveaways, party playlists and a surprise guest for McLaren fans before the venue rolls into a four day street party complete with replica race gear, memorabilia, pop up bars and daily entertainment.
Jack’s Hour runs from 5pm to 6pm each evening, with drink specials, merch and prize draws including artwork signed by Oscar Piastri and Lando Norris.
New for 2026 is Jack’s Bus, a moving celebration that doubles as tasting room and shuttle between Middle Park and The Espy.
Over in St Kilda, The Espy becomes Jack’s Garage, hosting free live sets from The Presets, Slowly Slowly, Anna Lunoe and Keli Holiday, plus a live band karaoke comp with $5,000 up for grabs.
At Crown, Jack’s Pit Stop takes over The Pub, Sports Bar and Jackpot, with race themed tees and a Las Vegas trip on the line.
For the complete program and further information on Jack’s race-week celebrations, visit: https://www.jackdaniels.com/en-au/JacksGarageAU
