Melbourne’s iconic commuter newspaper mX is set to make a comeback for the RISING festival.
RISING has teamed up with News Corp to bring the beloved newspaper back for two exclusive festival editions.
From 2001 to 2015, before widespread doom-scrolling on smartphones, the mX was a free paper people read on public transport on their evening commute. Featuring a lot of celebrity gossip and a section called “Boring but important” it was how many Melburnians kept abreast of what was going on.
The two RISING editions of mX will be distributed to commuters and city-goers in the lead up to and during RISING 2024, which runs from 1-16 June. The new editions will feature a remastered masthead across two 16-page issues, filled with iconic favourites and special
festival content, designed to surprise and engage readers.
The publication will be handed out to 60,000 city workers and visitors across hotspot train station areas in Melbourne’s CBD, including Flinders Street, Southern Cross and Melbourne Central. Distribution dates are set for May 29-30 and June 5-6, from 3pm each day.
Celebrated writer and editor and podcaster Brodie Lancaster has been tapped by RISING to curate the editions. Highlights of the editions include the return of mX favourites like Overheard, Here’s Looking at You and What The? alongside a range of fun festival focussed
content.
Carina Shearn, Marketing director at RISING said that mX was always a paper made by, for and about Melbourne and like mX, RISING is all about participation and interaction and selecting Melbourne’s vibrant identity.
“mX was an afternoon ‘Pick me up,’ that surprised and delighted readers on a daily basis. Our aim is that this co-branded activation will deliver the same to commuters and
help dissolve barriers to accessing art, music and performance.”
With a program of more than 120 events featuring in excess of 650 artists, RISING will take over the heart of Melbourne and beyond as large scale installations, free public events and world-class contemporary music, theatre and dance, ignite the city’s streets, venues and hidden spaces.
For more information about RISING and to explore the full program, visit rising.melbourne.
