Melbourne’s Grand Prix week is getting a street style upgrade. Quadrant, the motorsport inspired lifestyle brand founded by Formula 1 star Lando Norris, is opening its first ever pop up shop right here in South Yarra from March 5 to 7.
Timed to land as Norris returns for his first race since being crowned World Champion in 2025, the pop up marks a big step for the brand’s Make Your Mark era. What started as an online community has grown into a global label, and now it’s getting a physical home, even if only for a few days.
Set up at 565 Chapel Street, the space will offer limited edition Melbourne specific pieces you won’t find anywhere else, along with a preview of the elevated 2026 collection. There’ll also be interactive gaming setups and immersive installations designed to bring the energy of the track into the middle of South Yarra.
Norris said, “This is such a big moment for Quadrant. We’ve built something really special online and bringing it to life with our first-ever pop-up in Melbourne ahead of the F1 is a dream. Australia’s always had a special place in my heart, winning here last year was unbelievable, so I’m excited for everyone to come down and be part of it.”
Quadrant CEO Jamie MacLaurin said, “Launching our first Melbourne pop-up is a major step in Quadrant’s global growth. This is about more than product, it’s about culture, connection, and giving fans the chance to step inside the world we’re building.”
Expect special guest appearances and a few surprises across the three days.
