The travelling energy of ALWAYS LIVE continues to ripple across the state, with Traralgon confirmed as the next stop on its Victorian Vibes journey following a standout weekend in Lorne.
The Great Ocean Road town came alive on Saturday, delivering a full day of sun-soaked performances that drew locals and visitors into the streets. Crowds drifted between cafes, bars and open-air pop-up stages as Augie March, Middle Kids and Azure Ryder soundtracked the afternoon. The result was a loose, spontaneous atmosphere that has quickly become the signature of Victorian Vibes.
ALWAYS LIVE CEO Psyche Payne said, “Lorne was everything we hoped it would be – Augie March, Middle Kids and Azure Ryder were all absolutely incredible, and seeing that town light up around the music was a genuine thrill. Victorian Vibes keeps surprising us with just how much these communities embrace the series, and we can’t wait to take that energy to Traralgon.”
The focus now shifts east to Traralgon, where the next free pop-up event lands on Saturday 16 May. Long regarded as a regional hub with a strong live music culture, the Gippsland town is well positioned to carry the momentum forward.
Minister for Tourism Natalie Suleyman said: “This series isn’t just about the incredible artists and amazing locations – it’s also a way to showcase the best of regional Victoria to fans interstate and overseas and making them consider Gippsland for their next holiday.”
“We’ve already seen two epic gigs attract visitors from around the country to Lorne and Ballarat, and we can’t wait to see another show in Traralgon. It’s going to be a huge boost for businesses in the region.”
In keeping with the format, the Traralgon lineup will remain under wraps until just before the event, revealed via ALWAYS LIVE’s digital channels. Attendees must register online to access performance times and locations in the lead-up.
Running every second weekend through to the end of June, Victorian Vibes continues to spotlight regional communities while driving tourism and local trade, backed by Visit Victoria.
For more info and to register, head to alwayslive.com.au
