MECCA is getting even bigger at Chadstone, with the Australian beauty giant announcing plans to open a massive 2,400sqm beauty destination there by the end of 2026.
The new store will consolidate the retailer’s three existing Chadstone locations into one expansive space, more than doubling MECCA’s footprint at the shopping centre. It also marks the company’s biggest store opening since the launch of its landmark Bourke Street flagship in Melbourne’s CBD last year.
Designed as a next-generation beauty destination, the new concept will bring together more than 200 beauty and wellness brands alongside more than 50 bookable services, creating a one-stop destination for shopping, treatments and personalised experiences.
“For more than 25 years, Chadstone has played an important role in the MECCA story. This new destination brings together the very best of MECCA in one place – from world-class brands and personalised services to wellness, innovation and immersive experiences,” said Maria Tsaousis, MECCA Chief New Concepts Officer.
“It’s designed to reflect how our customers want to discover, experience and engage with beauty today.”
Among the new concepts arriving at Chadstone are MECCA Perfumeria, an immersive fragrance gallery, MECCA Aesthetica for advanced clinical skin treatments, MECCA Apothecary with a focus on beauty and wellbeing, MECCA Skin Studio for express treatments and the MECCA Beauty Atelier offering premium hair and makeup services.
Customers will also be able to book skin consultations, makeup applications, lash and brow treatments, fragrance discovery sessions and clinical skincare appointments.
The store will introduce several brands making their Chadstone debut, including Born to Stand Out, Fara Homidi, anatome, The Nue Co and Fuca.
