Le Méridien Melbourne is set for a glamorous makeover this July as luxury professional haircare brand Kérastase brings its global Kérastase Society experience to Australia for the very first time.
Running from 10-12 July, the Paris End hotel will undergo a full takeover, transforming every level into an immersive destination where beauty, hospitality, food, music and design come together. Following editions in Paris and Milan, Melbourne becomes the third city worldwide to host the experience before it travels to destinations including Amsterdam, New York and London.
Guests will be invited to explore a series of themed spaces inspired by Kérastase’s best-known collections. The hotel’s INTERMISSION café and bar will become the Glazed Café, serving Parisian-inspired treats, signature French madeleines and glossy themed drinks created under the direction of Executive Chef Hervé Borghini.
Upstairs, the Glow-Up Lounge will offer complimentary dry styling appointments alongside personalised scalp and hair analysis using Kérastase’s K-Scan beauty technology. Designed with a contemporary take on a 1960s salon, the interactive space showcases the brand’s professional expertise in an immersive setting.
As evening falls, the hotel’s underground venue DOLLY will transform into the Kérastase Social Club, drawing inspiration from the vibrant purple tones of Blond Absolu with vinyl records, vintage televisions, art books and late-night cocktails creating a stylish retro atmosphere.
Guests can also book one of the exclusive Kérastase Suites, where curated beauty products, collectible pieces and thoughtful in-room touches create a luxury staycation experience.
Experiences range from an $80 VIP Visit to a $500 Premium Stay, with both packages including styling sessions, exclusive gifts and access to the immersive activation.
Kérastase Society Melbourne will be at Le Méridien Melbourne, 20 Bourke Street, Melbourne VIC 3000, from Friday 10 to Sunday 12 July 2026.
Bookings are at https://www.kerastase.com.au/events/events.html
