Fed Square’s iconic Big Screen has been transformed with a high-tech upgrade designed to improve image quality and make it easier for independent creators, artists and community groups to showcase their work in the heart of Melbourne.
The new screen features 2.6 million pixels across 116 square metres of high-resolution LED display, with a new ultra-wide format allowing for more flexible programming and creative configurations.
The upgrade is the first major transformation of the Big Screen in eight years, following previous upgrades in 2007 and 2018.
Since launching in 2002, the screen has become one of Melbourne’s best-known public gathering points, broadcasting major sporting events and some of the city’s biggest shared moments.
It has also featured appearances from international stars including Oprah and Robbie Williams, as well as the 2008 National Apology to Aboriginal and Torres Strait Islander peoples.
The new format follows a widely used industry standard, removing some of the technical barriers that can make it difficult for independent creators to produce and supply content for large public screens.
It’s hoped it will open up more opportunities for artists, community groups and industry partners to develop and share work with audiences in the Square.
The upgrade also introduces an in-picture interpretation window, improving accessibility during events, films and other programming.
“The Big Screen has been part of some of Melbourne’s biggest shared moments for more than two decades, and this upgrade ensures it can continue to play that role well into the future,” said ed Square Director & CEO Katrina Sedgwick.
“Importantly, we’re also opening more doors for independent creators, community groups and partners to bring their ideas to Fed Square, and showcase their work to new, highly engaged audiences,” she said.
The digital display on the side of Transport Hotel facing Flinders Street Station has also been upgraded, while a new screen has been installed beneath the Fed Square stage canopy.
Together, the changes are designed to create a more connected digital experience across the precinct and give local artists, community groups, government and brands new ways to reach people in the Square.
