Swifties hoping to get their hands on Eras tour merchandise when Taylor Swift hits Melbourne next week are going to have to form a very orderly queue. Frontier Touring has just announced presale tickets for merch! That’s right…merch.
While we didn’t know that was even a thing, it isn’t surprising given the phenomenal demand for tickets to the actual shows and the number of people who missed out.
Crown will host the first official Australian merchandise pop up on Tuesday 13 February from 9am-6pm at Crown Melbourne. As demand is expected to be high, fans will be required to reserve a spot for this first special pop up. Reservation bookings will begin on Wednesday 7 February 12noon AEDT via https://www.axs.com/au (until allocations are exhausted; please note, reservations will be issued on at first come, first served basis).
Can’t make the Crown pop up? There are other options available for you!
The MCG merchandise presale days will occur Wednesday 14 February – Thursday 15 February from 10am – 6pm, near Gate 1 and Gate 5. On show days external merchandise stands will be open from 12noon until after the concert. Supplies are limited and will be sold on a first come, first served basis.
Reservations are not required for the MCG merchandise presale days – simply turn up on the day.
You do not need to have a Taylor Swift | The Eras Tour concert ticket to access the Crown pop up or the venue presale merchandise locations, but you must have a confirmed reservation to attend the Crown pop up in Melbourne.
Additional merchandise locations will also be available (while supplies last) for concert ticket holders inside both venues during show times. Supplies are limited and will be sold on a first come, first served basis.
Everyone attending the Crown merchandise pop up will need to have a reservation for a specific time slot, available for up to two people per booking. Reservations are free but non-transferrable and will be available in half-hour increments.
2024 Australian Merchandise Dates
February 13 Melbourne, Australia Official Merchandise Pop Up, Crown Melbourne
February 14-15 Melbourne, Australia MCG Merchandise Presale
February 16-18 Melbourne, Australia MCG Merchandise Presale + show merchandise
Image: Paolo Villanueva
