On April 16, Ben & Jerry’s is throwing its annual Free Cone Day celebration.
There’s no catch, no fine print – just free cups or cones of ice cream at Ben & Jerry’s Scoop Shops around the world, including their Melbourne stores from 12pm to 8pm. You can have any flavour you like, and go back as many times as you want during those hours.
Last year, Free Cone Day made its highly anticipated return after a four-year pause, and dedicated Ben & Jerry’s fans showed the ice cream maker just how happy they were that the giveaway tradition was back.
“It was nothing short of amazing to see our fans back in our shops in their full Free Cone Day glory,” said Dave Stever, Ben & Jerry’s CEO.
“We gave out over 970,000 scoops across the globe, but we know together with our fans we can break 1 million scoops.” Stever added, “We’re asking our fans to really bring it this year: invite their friends, family, neighbors, and help us beat our goal of 1 million scoops on Free Cone Day 2024.”
The beloved tradition began in 1979 as cofounders Ben Cohen and Jerry Greenfield survived their first winter – as a tiny, independent, two-person ice cream business – in the frozen tundra of Vermont.
Participating stores in Victoria are:
- Hoyts Highpoint
- Hoyts Docklands
- Hoyts Melbourne Central
- Ben & Jerry’s Flinders Lane
- Hoyts Greensborough
- Ben & Jerry’s St Kilda
- Hoyts Chadstone
- Ben & Jerry’s Burwood Brickworks
- Hoyts Eastland
